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For the John Frieda product launch, we worked with Perception Audiovisual to provide an immersive video installation in the sky room at the New Museum. There was a super wide LCD video wall, floor projection, LED curtains and holographic product displays that we designed video for. Showcasing the “foaming” quality of the product, we literally COVERED the entire room with foam during the reveal moment.
Content Direction: Eric Barry Drasin
3D motion graphics: Jeanne Angel
Production/Media Servers: Perception Audiovisual Services
- The setting for the John Frieda product launch
- 3D holographic displays poured foam out of the product containers
- Immersive foam floor projection
- Scrolling hair swatch presentation on the video wall
- 3D foam holographic dispay
- Foam filling up on the video wall